Why BMW Owners Are So Faithful to The Brand?


Purchasing an automobile remains one of the most expensive purchases one will make in their life, next to the investment of a new home. A person’s automobile preferences reflect their sense of status, travel wants, and needs. How much value one places on each of these dimensions in car ownership varies, but the feeling they give will either bring the owner back for more or send them away to look into competitors. BMW is a car company that attracts their owners again for another purchase and does this at much…

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